About
Most people in tech are either builders or managers. I've been both, and I think that's what makes the difference.
I did a PhD in AI and Robotics when nobody was hiring for it. I led data science teams at Telefónica when everybody wanted one. And I built FITIZENS from scratch when I needed to prove to myself I could still write code and ship a product, not just talk about it.
FITIZENS is an AI video coach for athletes. We built it from the ground up: Flutter app, Python backend, ML pipeline, AI agent system. Two cofounders, zero external developers, zero external funding. NPS 56. Real users, real feedback.
I also teach at IE Business School: AI strategy for executives, app development for undergrads. Turns out the hardest part of AI isn't the algorithm. It's getting everyone else to understand why it matters.
I'm always open to interesting conversations.
Timeline
- 2021 — Present
Cofounder & CEO
FITIZENS. AI video coach. Built the entire tech stack from scratch.
Read the case study → - 2019 — Present
Adjunct Professor
IE Business School. AI strategy for Executive MBA programs.
- 2016 — 2021
Head of External Data Solutions
Telefónica Tech. Led 25 data scientists across 7 countries.
- 2009 — 2016
Post-Doc Researcher
UC3M. EU project MOnarCH. Robots in hospitals.
- 2006 — 2008
R&D Engineer
Telefónica I+D. Vehicle-to-vehicle communications.
Education
- Executive MBA at IE Business School Beta Gamma Sigma Honor Society
- PhD, AI & Robotics at UC3M Best Thesis Award, Magna Cum Laude
- MSc, Artificial Intelligence at UC3M
- MSc, Robotics at UC3M
- BSc, Telecommunications at UPC Barcelona